From the site:

Wake Up, Freak Out - then Get a Grip from Leo Murray on Vimeo.

A short animated film about the feedback loops likely to lead to catastrophic climate change, by Leo Murray.

The script, with extensive peer-reviewed references and additional information and links, is available at http://wakeupfreakout.org/ along with links to translations in more than twenty foreign languages. Some of these are also available in the Subs and Dubs album.

There is also a multilingual DVD available thanks to cinerebelde.org

Some folks are motivated by dire warnings.  Some are motivated by voluntary, arbitrary fun.  Some by a combination. 

What motivates you?