Don’t Even Think About It: Why Our Brains Are Wired To Ignore Climate Change

The book that explores the questions: Why, despite overwhelming scientific evidence, do we still ignore climate change? And why do people who are convinced of it fail to act on this conviction?

chat Posted Mar 05, 2015 by Rezwan | Category :
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I had the privilege to meet George Marshall at a talk he gave at Rutgers University. An engaging, inspiring speaker who takes on the tough questions with humor and profound insight. 

This book is a must read for anyone who cares about issues of sustainability.  It systematically explores and itemizes the facets of our (very human) nature that create the perfect storm of problem avoidance.  These include: how our “human brains are wired, our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe.” 

Here’s a review of the book on Amazon that summarizes it well. Some highlights, “Guilt over our personal contributions to climate change and fear of what will happen are our biggest opponents” and some surprises: “climate change is not in any sense a religion, but evangelical churches may be our best models for learning how to communicate about it.”

Please read this book and join us for a discussion.  This is the first book our book club will tackle.  Looking forward to great conversation!


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Zero Carbon Book Club

Choose this book as your next book club read.  Share your insights in the comments section below.  Thanks!

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